Product detail page
What is a product detail page (PDP)?
A product detail page (PDP) on an ecommerce website is a web page dedicated to a specific product, providing all the information a shopper needs to decide whether to make a purchase. Product detail pages typically feature product images, key features, specifications such as dimensions or sizing, detailed descriptions, customer reviews, product videos, delivery costs, and any other information relevant to the buying decision. PDPs are a vital part of the online shopping journey because they help customers evaluate products, compare options, and feel confident about placing an order.
What makes a great ecommerce product detail page?
A high-quality ecommerce product page makes it crystal clear why a product is valuable for customers. This can be achieved with:
- A clear and descriptive product title
- High-quality, accurate product images
- Detailed product information that manages customer expectations about the product’s features, size, and price
- Upfront details about shipping costs or delivery times to avoid surprises at checkout
Unexpected delivery fees are a common reason for customers abandoning their baskets, so including this information on the PDP helps manage expectations and reduce drop-offs. Additionally, including social proof (such as customer reviews, ratings, or user-generated content) can help build trust and confidence in the brand, increasing the likelihood of conversion.
