Text message marketing
What is text message marketing?
Text message marketing, also known as SMS marketing or mobile marketing, is a digital marketing strategy where businesses send promotional messages to customers via text message (SMS, or Short Message Service). Before businesses can contact customers this way, individuals must opt in or subscribe, giving their consent to receive marketing texts. For businesses, text message marketing is a powerful channel to boost customer engagement, drive conversions, support customer retention, and even reduce the strain on customer service teams. It’s particularly effective for time-sensitive offers, updates, and personalised communication, helping businesses increase retention and monthly recurring revenue (MRR).
SMS marketing: best practices
Businesses often use text message marketing software to manage and measure the success of their SMS campaigns. These tools help track which messages generate the highest engagement or sales, and allow marketers to personalise messages based on customer behaviour, purchase history, and preferences.
Growing a subscriber list for SMS marketing can be achieved by offering opt-in opportunities across various touchpoints such as social media, email newsletters, and the business’s website. Following best practices, including obtaining clear consent, offering easy ways to opt out, and sending relevant and timely messages, ensures that SMS marketing remains effective and compliant with UK data protection laws like the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
