SMS marketing
What is SMS marketing?
SMS marketing (short message service marketing), also known as mobile marketing or text message marketing, is an e-commerce strategy where businesses send text messages to customers about promotions, updates, and transactional information. This allows businesses to reach customers directly on their mobile phones and other devices. Businesses must secure permission from customers before sending marketing texts; customers must actively opt in to receive SMS messages and provide their mobile numbers.
Benefits of text message marketing
SMS marketing is a highly effective strategy, boasting excellent open rates, strong customer engagement, and high conversion rates. For subscription businesses, SMS marketing offers a way for customers to manage their subscriptions without logging in to an account, leading to greater customer satisfaction and loyalty, while reducing pressure on customer service teams. Via SMS, subscribers can skip deliveries, swap products, add one-off purchases, or receive reminders and order confirmations. This helps businesses increase retention and monthly recurring revenue (MRR). Marketers can also reduce customer churn and cancellations by using SMS win-back campaigns to re-engage customers who may be at risk of leaving.
SMS marketing strategies for businesses
To make the most of SMS marketing, businesses should analyse customer data and purchase history using SMS marketing software. This enables them to identify which messages are most successful at driving engagement and conversions, and to tailor communications with personalised offers and recommendations. Encouraging customers to opt in to SMS updates across various channels (such as your website, email newsletters, social media, and even physical mail) can help increase awareness and grow your SMS subscriber list.
