Order management
What is order management?
Order management is the process businesses use to digitally oversee the entire lifecycle of a customer’s order. Typically, this process begins when a customer places an order and ends when the item is delivered to the customer. In between, it involves several essential operational tasks, including order processing, inventory management (such as stock visibility), sales coordination, order fulfilment, and handling returns. Because it plays such a critical role in customer satisfaction, order management is a key component of effective customer relationship management.
What is an order management system (OMS)?
An order management system is how businesses structure and manage their order management processes and strategy. These systems can take various forms, including order management platforms and specialised software. As a business grows, its order management needs often become more complex. Manual fulfilment processes may be prone to human error, but by automating parts of the workflow, businesses can improve accuracy, efficiency, and customer satisfaction.
