Customer portal
What are customer portals?
A customer portal is a secure hub on your eCommerce website that gives your customers easy access to all relevant information about their relationship with your business. Customer portals can include a variety of features depending on your business model, such as invoices, account and billing details, access to support services or a knowledge base, and options to swap products or manage subscriptions. For subscription services, where customer interaction occurs on a recurring basis, customer portals are especially valuable. When designed effectively, they can strengthen the relationship between merchant and customer, boosting satisfaction and long-term brand loyalty.
What are some strategies for optimising your customer portal?
To optimise your customer portal for your subscription business, it is important to think about customer flexibility. Empowering your subscribers to manage their own subscriptions increases flexibility and improves the customer experience, as they can update their active subscriptions on their own timeline in a few clicks, all without having to engage your customer support team. Making sure your customer portal is accessible via a mobile device is another important way to optimise your omnichannel strategy and ensure your customers can control their orders via the portal whether they are at home or on the go.
