Cart recovery
What is Cart Recovery?
Cart recovery refers to the process of re-engaging shoppers who have added items to their online basket but left without completing the purchase. These instances are commonly known as abandoned carts. To recover these potentially lost sales, businesses use a range of tactics including automated emails, retargeting ads, and personalised offers. The goal is to remind customers of their interest, address any possible objections, and encourage them to return to complete the transaction.
Why is Cart Recovery important to your eCommerce strategy?
Cart abandonment is one of the most persistent challenges in online retail. Research suggests that as many as seven in ten shoppers abandon their carts before finalising a purchase. This leaves a large percentage of potential revenue untapped. A well-executed cart recovery strategy can significantly improve your conversion rates, increase revenue, and maximise the return on your marketing investment. It also helps maintain engagement with customers by delivering timely, relevant communications that nudge them back to your site. Beyond the immediate revenue impact, effective cart recovery also plays a role in improving brand perception and customer loyalty. Follow-ups that include personalised messages, exclusive offers or reminders of limited stock can enhance the overall customer experience and build trust.
