Headless commerce
What is headless commerce?
Headless commerce is an eCommerce architecture in which the frontend, the part of the website customers interact with, is separated from the backend, where core functionalities such as product management, order processing, and payment systems operate. Unlike traditional platforms where both layers are tightly connected, headless setups give brands full flexibility to develop and customise the customer-facing experience without disrupting backend systems. This decoupling empowers businesses to deliver unique, fast, and seamless experiences across different devices and channels, all while maintaining robust backend operations.
Who should consider adopting headless architecture?
Headless commerce is best suited to growing or enterprise-level retailers who require a high degree of flexibility, scalability, and performance. While it may not be necessary for smaller businesses or startups, due to the technical complexity and development resources it demands, it becomes increasingly valuable as brands scale and encounter limitations with traditional platforms.
For businesses facing challenges like slow page loading times or needing tailored experiences across multiple touchpoints, headless architecture offers the agility to innovate rapidly and deliver more engaging, conversion-focused journeys.
How do progressive web apps (PWAs) fit into headless commerce?
Progressive web apps (PWAs) complement headless commerce by providing fast, app-like experiences through the web. When paired with a headless setup, PWAs can dramatically enhance mobile performance, reducing load times, enabling offline access, and offering smooth, uninterrupted shopping flows.
For example, customers clicking a social media ad can instantly land on a fast-loading, mobile-optimised shopping interface without delays or friction. This seamless experience not only improves usability but also boosts conversion rates and average order values, making PWAs a powerful tool in a headless commerce strategy.
