DTC ecommerce
What is DTC (direct-to-consumer) ecommerce?
DTC ecommerce (direct-to-consumer ecommerce, also referred to as D2C ecommerce) is a business model where merchants sell their products and services online directly to their end customers, without involving third parties such as wholesalers, distributors or large online marketplaces. By establishing a direct sales channel, DTC brands can take greater control of the customer experience, fostering stronger relationships and greater brand loyalty.
How do online sales shape the customer journey for DTC brands?
Unlike traditional brick-and-mortar shops, online stores give consumers the convenience of purchasing products and services within moments, without needing to travel. Operating online also enables DTC brands to expand brand awareness and connect with their audiences more meaningfully through social media platforms, email marketing and digital advertising. Customers can manage orders easily through features such as customer portals or transactional SMS, improving convenience and satisfaction.
Running a direct-to-consumer business gives brands the ability to control and customise the shopping experience at every stage of the customer journey. It also allows for more direct access to customer feedback and behavioural data. By collecting insights and adapting to customer needs, DTC brands can deliver tailored experiences that evolve with their audiences, ultimately increasing engagement, loyalty and customer lifetime value.
