Ecommerce merchant
What is an eCommerce Merchant?
An eCommerce merchant is a business that sells products or services online, using digital platforms to reach customers and process transactions. Unlike traditional brick-and-mortar shops, eCommerce merchants operate through websites, online marketplaces, or social media platforms. This allows them to reach a wider, often global, audience and offer convenience to customers who prefer shopping online. Running an online business also comes with specific requirements. eCommerce merchants need to manage website performance, product listings, digital marketing, fulfilment, and secure payment systems to create a smooth and trustworthy shopping experience.
How do eCommerce merchant accounts work?
An eCommerce merchant account is a type of bank account that enables businesses to accept online payments, especially card transactions. It acts as a bridge between the customer’s bank and the business’s own bank account, holding funds temporarily while the payment is processed and verified. To support different customer preferences, eCommerce merchants typically offer a variety of payment options. This includes credit and debit cards, digital wallets, and sometimes buy now, pay later services. A merchant account or payment service provider (PSP) helps ensure these payments are secure, fast and reliable. When choosing a merchant account provider, it's important to look for low transaction fees, strong fraud protection, customer support, and integration with your website or checkout system. A smooth, secure payment process not only builds trust but also helps reduce cart abandonment and increase conversion rates.
