Mobile commerce
What is Mobile Commerce (m-commerce)?
Mobile commerce, often shortened to m-commerce or mcommerce, refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets. It includes a wide range of transactions, from online shopping and app-based purchases to mobile banking, digital wallets and in-app bookings. M-commerce can take place through mobile websites or dedicated apps (often called app commerce). As mobile connectivity, security and user experience continue to improve, more consumers are choosing to shop, pay and interact with brands on their phones, making m-commerce an essential part of modern eCommerce.
Why does m-commerce matter for customers and businesses?
M-commerce offers greater flexibility, speed and convenience, allowing customers to shop whenever and wherever they like. Whether browsing a product catalogue while commuting, making a payment via Apple Pay or Google Pay, or booking a service through a mobile app, the process is designed to be fast and seamless.For businesses, m-commerce creates valuable opportunities to engage customers on the move. With features like push notifications, location-based offers and simplified checkouts, brands can improve conversion rates and customer satisfaction.
It also supports social commerce, where purchases happen directly within platforms like Instagram or TikTok, as well as integration with mobile-first services such as loyalty apps and digital wallets. By offering a mobile-optimised experience, businesses not only meet customer expectations but also stay competitive in an increasingly mobile-first world. As mobile usage continues to rise, having a reliable m-commerce strategy is no longer optional, it’s essential for sustainable growth.
