Business to business (B2B)
What is Business-to-Business (B2B)?
Business-to-business, or B2B, refers to transactions and relationships between two businesses, rather than between a business and a consumer (B2C).
In a B2B model, one company provides goods or services that help another business operate. This could include supplying packaging, offering web development, or providing office equipment. B2B plays a key role across many sectors such as wholesale, logistics, manufacturing and professional services.
These transactions often involve larger order volumes, customised pricing, and longer-term contracts or trade agreements tailored to business needs.
Why does B2B matter in eCommerce?
B2B commerce has moved far beyond printed catalogues and phone orders. Today, businesses expect the same ease and efficiency they experience when shopping as consumers. That means seamless online ordering, flexible payment options, and responsive customer service.
Many B2B platforms are now adopting features that were once seen only in B2C. These include real-time stock updates, personalised pricing, account dashboards and even subscription-based services. This shift helps businesses lower costs, increase efficiency and respond more quickly to demand.
From start-ups automating their procurement to established brands sourcing specialist support online, modern B2B eCommerce is creating faster, smarter and more connected ways of working.
