What is subscription management?

Subscription management refers to the process of overseeing and controlling all aspects of a customer’s subscription journey. It encompasses both automated tasks, like recurring billing and renewals, and manual interventions, such as allowing customers to skip deliveries, swap products, update personal details (e.g. shipping addresses), or adjust their subscription plans mid-cycle. Essentially, subscription management covers every way in which a business maintains and supports its subscribers, while also empowering customers to manage their own subscriptions with ease.

What is a subscription management platform?


A subscription management platform, or subscription management solution, is software designed to help businesses handle the unique complexities of running a subscription service. These platforms bring together a suite of tools that enable merchants to manage billing, customer accounts, product changes, and analytics, all in one place. Choosing the right subscription management software depends on factors like the size of your business, your experience with subscriptions, and the nature of the products or services you provide.

How can subscription management software benefit my business?

Subscription management software can offer significant benefits for both businesses and customers. For subscribers, it provides the flexibility and autonomy to manage their own accounts, whether that’s pausing a subscription, changing products, or updating payment details, leading to greater convenience and satisfaction.

For businesses, having robust subscription management tools can streamline operations, reduce the burden on customer support teams, and improve efficiency. It also enables businesses to make the most of recurring revenue models, supporting various pricing structures and promotions. Ultimately, effective subscription management helps boost metrics like monthly recurring revenue (MRR), customer lifetime value (LTV), and retention rates, positioning a business for sustainable growth in the subscription economy.