Subscription box
What is a subscription box?
A subscription box is a collection of physical products packaged together and sent to customers on a recurring schedule, such as monthly or quarterly. The subscription box market has grown significantly in recent years, with options ranging from beauty and grooming products to home décor, snacks from around the world, books, and even flowers.
What’s the difference between curated and replenishment subscription boxes?
There are two main types of subscription boxes: curated and replenishment.
- Curated subscription boxes are carefully put together by businesses around a particular theme or interest. For example, a beauty subscription box might include a surprise mix of new skincare and makeup products each month, offering customers the excitement of discovering something different with every delivery.
- Replenishment subscription boxes (sometimes called subscribe-and-save) send customers the same products regularly, often at a discounted price. A coffee subscription, for instance, might ship a customer’s favourite blend each month at a lower cost than a one-off purchase. Subscription boxes can be delivered on various schedules, depending on the product and customer preference.
Why choose subscription boxes?
Subscription boxes bring benefits for both consumers and businesses. Customers enjoy the convenience of regular deliveries, the enjoyment of trying new products, and potential savings compared to buying items individually. For businesses, subscription boxes offer predictable, recurring income and can help foster a loyal customer base. They also provide a way to build brand awareness and engage customers more deeply by delivering personalised, memorable experiences.
