Subscribe and save
What is subscribe-and-save?
Subscribe-and-save, also known as the replenishment model, is a type of subscription business model where customers sign up to receive regular deliveries of the same products, usually at a reduced price or with savings on shipping. This approach is particularly popular for everyday consumables like pet food, household essentials, coffee, toiletries, baby products, and certain food items. The main draw for customers is the convenience of automatic deliveries, ensuring they never run out of items they use frequently, while also benefiting from lower costs.
Why is subscribe-and-save important in ecommerce?
Subscribe-and-save schemes can help ecommerce businesses build strong customer loyalty and create a predictable, recurring revenue stream. By encouraging customers to commit to repeat purchases, businesses reduce the costs and effort linked to acquiring new customers. This model also adds value for customers, who appreciate both the savings and the hassle-free experience of having staple products delivered automatically. Many businesses offer subscribe-and-save options alongside one-off purchases, giving customers flexibility while increasing the chances of securing ongoing relationships.
