SKU swapping
What is SKU swapping?
SKU swapping is a function within subscription management systems that allows businesses to replace one product’s stock-keeping unit (SKU) with another in a customer’s ongoing subscription. It means that businesses can seamlessly change the specific item a subscriber receives, while keeping the subscription itself active. This feature is particularly valuable for companies offering products that change regularly, such as subscription boxes, learning kits, or curated collections, so customers receive a fresh or sequential selection of items over time without needing to manually update their orders.
Why is SKU swapping important in ecommerce?
Incorporating SKU swapping into an ecommerce strategy brings several advantages. It enables businesses to automate the process of sending different products to customers across subscription cycles, reducing the need for manual updates and lowering the risk of errors.
It also improves operational efficiency and allows businesses to manage stock more flexibly, making it easier to tailor the subscription experience to customer preferences. By ensuring the right products go out at the right time, SKU swapping helps boost customer satisfaction and supports business growth, as scaling up becomes simpler without additional administrative burden.
