Discount code
What is a Discount Code?
A discount code (also known as a promo code, voucher code, or offer code) is a code that customers can apply at checkout to receive a price reduction on their order. These codes are widely used in ecommerce to encourage purchases, attract new customers, reward loyal ones, and enhance the overall shopping experience. Discount codes can apply to both one-off purchases and subscription-based products, depending on how the offer is set up.Often issued as part of a broader promotional campaign, discount codes can help increase website traffic and boost conversion rates. They also provide useful insight for marketers, as codes can be linked to specific platforms, adverts, or campaigns, making it easier to track performance and understand where interest is coming from.
How Do Discount Codes Work?
Discount codes can vary in format, but they usually unlock one of three main types of offer. Some provide a fixed amount off the total order value, such as £5 off when spending over £30. Others offer a percentage discount, like 10% off the full price. A third common option is a shipping discount, where delivery charges are reduced or waived entirely. Retailers can also customise how these codes are used. For example, they may be limited to first-time customers, restricted to certain products, valid only for a short promotional window, or set to expire after a certain number of uses. In subscription commerce, a code might apply only to the first payment, or it could offer a recurring discount across several billing cycles.
