What is an API?
An API, or Application Programming Interface, is a structured set of rules and protocols that allows different software systems to communicate and share data with one another. It acts as a connector between applications, enabling them to request and deliver information efficiently without needing to understand each other’s internal workings. APIs specify how software components should interact, defining the formats, inputs, and outputs involved, so developers can integrate third-party services, automate processes, and extend the functionality of platforms with minimal friction.
Why are APIs important to an eCommerce strategy?
APIs are fundamental to building flexible, scalable, and feature-rich eCommerce ecosystems. They allow online retailers to connect with a variety of tools and services, such as payment providers, inventory systems, marketing platforms, and logistics networks, without having to build everything from scratch.
By enabling seamless data flow across systems, APIs improve operational efficiency, enhance the customer experience, and support innovation. They make it easier to personalise shopping journeys, automate backend workflows, and quickly adapt to new market demands or technologies. Key advantages in today’s competitive online retail landscape.
